Transform is a new Naarm/ Melbourne-based transgender fashion brand. Transform has been launched by Simone Kelly (she/ her) and her 16-year-old stepson, Eli (he/ they), after they struggled to find comfortable, safe, locally designed chest binders for Eli. The result is a line of binders that have been designed for comfort, safety and style – with tucking underwear and a range of outerwear to follow.
They hold in-store binder fittings, to help people find the right fit for them.