By Warwick Levy, founder of Lonely Kids Club
For Trans Day of Visibility on 31 March 2026, we ran a sitewide fundraiser for A Gender Agenda, pledging 100% of profits from all sales that day to the organisation.
It followed our Trans Awareness Week fundraiser in November 2025, which came from an idea by Jaimie McCaw, a trans artist and one of our longstanding collaborators.
Jaimie had been following A Gender Agenda for a while, but social anxiety made it hard to start going to events. Once they began attending Wednesday afternoon drop-ins, they got to know other trans and gender diverse people and found somewhere to spend time outside work and home without having to pay.
“Accessible third spaces are few and far between these days,” Jaimie wrote in our 2025 fundraiser post.
Jaimie wanted to give something back and suggested we support AGA. They created new artwork for that week, and we pledged 100% of profits from all sales sitewide during the November 2025 campaign. This year’s fundraiser continued that support.
The idea came from someone with a personal connection to the organisation. Jaimie could explain what the drop-ins meant to them, and we had a way to help through the business.
That sense of belonging matters to me too. I started Lonely Kids Club in 2011 as a gender neutral clothing brand. Our LGBT+ range includes work by gender diverse artists, including Jaimie.
We also run a Facebook group called Lonely Kids Club Club. Everyone is welcome, and we encourage people to post selfies and be themselves without judgement. It’s a simple thing, but having somewhere to feel accepted can mean a lot.
My first employee transitioned while working with me. Supporting them through that taught me a lot about everyday acceptance, including at work.
We’re also currently donating to The Nest, a new trans support centre. We’re a small business, so what we can do has limits, but we can listen to the people around us and support the organisations that matter to them.
